Morris R. Davis – Founder and President

Morris Davis, Founder and President of MDAC, has more than 40 years of experience in market research, strategic planning, and decision sciences. He has successfully applied his expertise in public and private sector organizations, and not-for profits, seeking to increase profits, improve service delivery, and effectively and efficiently utilize resources to improve business outcomes. Prior to founding MDAC, Mr. Davis was Vice President of Marketing Services, and a partner at the Wellington Group, Inc., then the largest minority owned market research company in the country. He was responsible for strategic planning, development of new accounts, supervising and conducting secondary research, supervising field research staff, and conducting analyses of market research data.

Mr. Davis is a graduate of The Wharton School of Business, University of Pennsylvania.

MDAC is a minority-owned and operated full-service research and evaluation firm. Our diverse professional staff and consultants include former private sector executives, government administrators, and academics who possess expertise in social science research, market research, program evaluation and development, policy and strategic planning and implementation.

The MDAC team offers proven, reliable, high-quality services to help meet our clients’ objectives by offering actionable information and insight to executives, program managers, policy makers, and advocates throughout the lifecycle of the engagement. Our team boasts extensive experience in working with multicultural communities and other populations where English is not the primary language, and has successfully worked with hard-to-reach populations such as low-income, homeless, elderly, and individuals with physical and mental disabilities.

We provide research-based insights that are analytical, strategic, tactical, operational, and impactful. Our clients use these insights to effect innovation, measure risk, assess program effectiveness, improve outcomes, initiate new approaches, simplify processes, integrate technology into their processes and refine communications.

MDAC employs qualitative techniques (cognitive interviews, focus groups, in-depth interviews, etc.) and quantitative data collection modes (in-person, online, mail, telephone, mixed-mode) to gather required data. MDAC also operates its own call center complete with omnichannel capabilities, including, talk, text and email for inbound and outbound calling projects. MDAC has a dedicated team of fully bilingual interviewers who are fluent in English, Spanish, and a variety of other languages. MDAC CATI stations utilize the Voxco Multi-Channel Survey Software Platform. MDAC call centers have been successfully used for longitudinal studies, customer satisfaction tracking, quality assurance monitoring, performance evaluations, help desk operations, and many other functions.

MDAC’s overall goal is to produce the highest quality research, translated into meaningful intelligence and actionable recommendations, to enable our clients to make informed decisions, enhance the effectiveness and productivity of their organizations, and achieve desired results.


Our Vision is to be a provider of choice for organizations in need of research and evaluation services; to improve productivity and the bottom line.

Our Mission is to provide useful intelligence and meaningful insights to our clients, in support of informed and better decision-making.


Our overall objective and core value is to engage with each of our clients, not as a vendor, but as their partner.

Being a partner means:

  • Being trustworthy and transparent
  • Defining the “customer/audience” and keeping them as the priority
  • Having a singular focus on the client’s project objectives
  • Operating with integrity
  • Having candid conversations with our client, even if it is not what they want to hear
  • Facilitating strategic and tactical thinking
  • Obtaining relevant intelligence and integrating it when essential for planning, operations, quality assurance and training purposes
  • Ensuring our partner receives a high return on information (ROInfo™), always
  • Delivering according to deadlines